Who are the Millennials and why are they important?


Millennials are children born between 1980 and 2000. They are a generation that have grown up in a period of change, said to be lazy, impatient and are also said to have an addiction to technology.


Simon Sinek is a British/American author, motivational speaker and marketing consultant. Born in 1973, he is best known for his 2009 best seller Start with Why: How Great Leaders Inspire Everyone To Take Action. To learn more about Simon Sinek visit his website https://www.startwithwhy.com/.

Failed Parenting Strategies

The first argument Sinek makes is about the failed strategies of the parents of Millennial’s. He talks about how children were always “told they were special” and that they could “have it all” by there parents, they going into the effect constantly hearing things like this had on their future lives.


Sinek then look at the impact of technology. How engagement with cell phones and social media releases a chemical called dopamine. This is the same chemical that makes us feel good when we smoke, when we drink and when we gamble,”in other words, it is very very addictive”. Sinek then looks at how there are age restrictions on this three but no restrictions on social media. Finishing his point by discussing the struggles Millennials now have in developing deep, meaningful relationships.


“Millennials have grown up in a world of instant gratification”. The third argument Sinek makes is about impatience. How Millennials can get whatever they want in an instance, and how this harms their future’s. How one cannot get instant job satisfaction and they will struggling to create strong relationships.


Sinek’s closing argument is about environment. How kids are put into corporate environments that care more about the short term gains than the life of these young human beings. He also discusses how these environments aren’t helping Millennials overcome their problems but how a lack of leadership is forcing them to blame themselves for their problems in working life.



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